| 000 | 01300nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000150581 | ||
| 003 | IIMBL | ||
| 005 | 20210301184443.0 | ||
| 008 | 140625s2014 enk u001 u eng d | ||
| 020 |
_a9780500291399 _cRs.1774.00 |
||
| 039 | 9 |
_a201904241453 _bAUTHORITY _c201706121954 _ddavid _c201706121954 _ddavid _c201407221522 _ddavid _y201406251250 _zkathyayini |
|
| 082 |
_a659.1 _bOLI |
||
| 100 |
_aOlins, Wally _938850 |
||
| 245 | 1 | 0 |
_aBrand new : _bthe shape of brands to come / _cWally Olins |
| 260 | 1 |
_aLondon : _bThames & Hudson, _c2014 |
|
| 300 |
_a200 p. : _bill. |
||
| 504 | _aIncludes index | ||
| 520 | _a...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book."--book jacket. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCorporate image | |
| 949 |
_AVIRTUAITEM _D10000 _G10000 _X1000 _679401 |
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| 999 |
_aVIRTUA _c788288 _d788288 |
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| 999 | _aVTLSSORT0080*0200*0390*0820*1000*2450*2600*3000*5040*5200*6500*6501*9992 | ||