000			02131nam a2200277 a 4500
001			vtls000151301
003			IIMBL
005			20210301184541.0
008			141017s2012 enk u001 u eng d
020			_a9780749466046 _cRs.595.00
020			_a9780749466053 (ebook)
039		9	_a201706211012 _bdavid _c201411071619 _ddavid _y201410171645 _zkathyayini
082			_a658.872 _bSPR
100			_aSpringer, Paul _999207
245	1	0	_aPioneers of digital : _bsuccess stories from leaders in advertising, marketing, search, and social media / _cPaul Springer, Mel Carson
260			_aLondon : _bKogan Page, _c2012
300			_aviii, 224 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index
520			_a"From 2009 to 2010, digital advertising spend rose 10%, and print advertising spend dropped 25%. Digital accounted for 8% of worldwide advertising spend in 2010 and is projected to reach 20% by 2014. The pioneers featured in this book have had a direct impact on these types of changes in the marketing and advertising industry. Pioneers of Digital discusses the individuals who have fundamentally altered the way advertising, marketing and communications industries operate. Springer and Carson include cases featuring the minds that developed Kinect for Xbox 360, Dove's "Real Beauty" campaign and Artists Without a Label, a free digital music distribution service for independent artists. Their stories explain how digital advertising can be best integrated with other advertising media and show the best approaches for different types of online promotion. Covering the characteristics and strengths of digital advertising media, Pioneers of Digital provides unique insights and advice for readers interested in commercial online thinking"-- _cProvided by publisher.
650		0	_aInternet advertising
650		0	_aInternet marketing
650		0	_aSocial media
700	1		_aCarson, Mel _92436621
949			_AVIRTUAITEM _D10000 _G10000 _X1000 _679661
999			_aVIRTUA _c788546 _d788546
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