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008 210226b ||||| |||| 00| 0 eng d
020 _a9781137524126
082 _a330.019
_bWIL
100 _aWilkinson, Nick
_92217
245 _aIntroduction to behavioral economics
250 _a3rd
260 _bPalgrave Macmillan
_aLondon
_c2007
300 _axvi, 599 p.
365 _aEURO
_b58.99
504 _aTable of content PART I: INTRODUCTION 1. Nature of Behavioral Economics 2. Methodology PART II: FOUNDATIONS 3. Values, Preferences and Choices 4. Beliefs and Expectations 5. Decision-making under Risk and Uncertainty 6. Mental Accounting PART III: INTERTEMPORAL CHOICE 7. The Discounted Utility Model 8. Alternative Intertemporal Choice Models PART IV: STRATEGIC INTERACTION 9. Behavioral Game Theory 10. Social Preferences PART V: CONCLUSION 11. Behavioral Economics: Summary and Outlook
520 _aDescription The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be 'rational', why we so often indulge in 'irrational' and self-harming behavior, and also why 'irrational' behavior can sometimes serve us well. A perfect book for Economics students taking a module in Behavioural Economics at a higher undergraduate level, or for students with an economics background taking a behavioral economics module at a Master's level.
650 _aEconomics--Psychological aspects
_91925
650 _aRational choice theory
_92724
650 _aManagement science
_9754
650 _aMicroeconomics
_9725
650 _aEconomics
_9722
700 _aKlaes, Matthias
_94353
942 _2ddc
_cBK