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100 1 _aBadan, B S
_92768671
245 1 _aTourism marketing /
_cB S Badan and Harish Bhatt
260 _aNew Delhi :
_bCommonwealth,
_c2007
300 _a342p, 21cm.
504 _aMarketing tourism unlike marketing any other commodity is quite a complex activity, because producer is selling a thing that do not have any physical existence and consumer's demand is his desire and feeling that he cannot show but express only which differs from in divided to individual. The complexity of marketing tourism as a phenomenon is described throughout the book. Maximum possible topics related to subject are covered and discussed widely those will definitely help students, teachers and researchers.
650 0 _aTourism
_xMarketing
_92768672
700 _aBhatt, Harish
_92768673
901 _a123783~~~C
903 _a123783~~~C
904 _a<Tourism-Marketing>
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