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001 vtls000099688
003 IIMC
005 20221117185450.0
008 140626 2010 000 0 eng d
020 _a9781412905909
039 9 _y201406261958
_zVLOAD
082 0 4 _a338.4791
_bENZ
100 1 _aEnz, Cathy A (ed)
_92787642
245 1 _aHandbook of applied hospitality strategy /
_cCathy A Enz
260 _aLos Angeles :
_bSage,
_c2010
300 _axxi, various pagings. 26 cm
504 _aThis state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.
650 0 _aHospitality industry
_xHandbooks, manuals, etc.
_91624117
650 0 _aHotel management
_xHandbooks, manuals, etc.
_91624118
650 0 _aRestaurant management
_xHandbooks, manuals, etc.
_91624119
901 _a130081~~~C
903 _a130081~~~C
904 _a<Hospitality industry --Handbooks, manuals, etc. ><Hotel management --Handbooks, manuals, etc.><Restaurant management --Handbooks, manuals, etc.>
949 _AVIRTUAITEM
_D10000
_G10000
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999 _c946047
_d946047