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| 003 | IIMC | ||
| 005 | 20221118041105.0 | ||
| 008 | 200201 2007 o 000 0 eng d | ||
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_a025.04 _bKAU _222 |
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| 100 | 1 |
_aKaushik, Avinash _92861842 |
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| 245 | 1 | 0 |
_aWeb analytics : _ban hour a day / _cAvinash Kaushik |
| 260 |
_aNew Delhi : _bWiley, _c2007 |
||
| 300 | _a1 CD-ROM | ||
| 520 | _aWritten by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond click stream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. | ||
| 650 | 0 |
_aInternet marketing _92861843 |
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| 650 | 0 |
_aInternet users _vStatistics _xData processing _92861844 |
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| 650 | 0 |
_aWeb site development. _92861845 |
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| 650 | 0 |
_aWeb usage mining _92861846 |
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