000			01446 a2200217 4500
005			20241025163203.0
008			220923b |||||||| |||| 00| 0 eng d
020			_a9781839097119
082			_a658.812 _bCRA
245			_aCrafting customer experience strategy _b: lessons from Asia
260			_bEmerald Publishing _c2021 _aBingley
300			_a224 p.
500			_aTable of Contents: 1. The What, Why and How of Customer Experience 2. Getting into the Customer's Shoes - Customer Journey Management 3. Emotions -The Essence of Customer Experience 4. Recipe for a Great Customer Experience - The three voices 5. Technology and the Future of Customer Experience 6. Customer Experience By Design or By Accident 7. Breaking Corporate Silos - Making Customer Experience Work 8. The Business Case for Customer Experience 9. Customer Experience: A Business to Business Context 10. Customer Experience Management
520			_aCrafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
650			_aConsumer satisfaction _96616
650			_aCustomer relations _96495
650			_aBusiness Strategy _97066
720			_aPopli, Sapna ,ed.
720			_aRishi, Bikramjit , ed.
942			_2ddc _cBK
999			_c988446 _d988446