000			02656 a2200229 4500
005			20241025163223.0
008			221101b |||||||| |||| 00| 0 eng d
020			_a9780367563714
082			_a658.15224 _bSAR
100			_aSargeant, Adrian _98784
245			_aFundraising management _b: analysis planning and practice
250			_a4th ed.
260			_bRoutledge _c2022 _aLondon
300			_a517p.
500			_aTable of contents: 1.The History and Development of Fundraising Practice 2.Fundraising Planning: The Fundraising Audit 3.Marketing Research for Fundraising 4.Understanding Giving 5.Strategic Planning: The Fundraising Plan 6.Fundraising Reporting 7.Donor Recruitment 8.Making the Case for Investment 9.Donor Development 10.Major Giving Fundraising 11.Legacies and In-Memoriam Giving 12.Community Fundraising 13.Corporate Fundraising 14.Trust and Foundation Fundraising 15.Digital Fundraising 16.Fundraising in social media 17.Managing Fundraising Teams 18.Leading Fundraising Teams 19.Legal and Ethical Aspects of Fundraising Management
520			_aThe modern fundraiser who want to boost profitability and broaden fundraising efforts in this competitive field must apply marketing ideas to non-profit organisations and the fundraising sector. This comprehensive how-to manual provides a strong background in the underlying concepts of professional practises and explores the important issues in fundraising policy, planning, and implementation. This new version of Fundraising Management expands on the success of the previous editions by incorporating an integrated theoretical framework to assist fundraisers in developing a critical and reflective approach to their practise. New to this edition are how-tos on budgeting and building a convincing case for investment, two essential fundamental skills, as well as extensive coverage of digital fundraising and social media fundraising. The revised version also takes into account recent changes in the fundraising environment, such as the establishment of a new fundraising regulator in the United Kingdom and new perspectives on professional ethics. Fundraising Management is endorsed by the Chartered Institute of Fundraising and related to the Certificate and Diploma in Fundraising, making it the official guide to best practise in the UK and internationally. This is a straightforward, problem-solving guide that no student or professional in fundraising should be without.
650			_aFund raising - Management _98785
650			_aBusiness and economic _98786
650			_aManagement _95497
700			_aGeorge, Jayne _98787
942			_2ddc _cBK
999			_c988622 _d988622