000			01489 a2200217 4500
005			20241025163432.0
008			240123b |||||||| |||| 00| 0 eng d
020			_a9781398611009
082			_a658.8 _bBAR
100			_aBarrow, Colin
245			_a30 day MBA in marketing _b: your fast track guide to business success
250			_a3rd ed.
260			_bKogan Page _c2023 _aLondon
300			_a245 p.
500			_aChapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets;
520			_aThe 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law
650			_aMarketing--Management _96540
650			_aMarketing--Study and teaching _914312
650			_aSales & Marketing _97065
942			_2ddc _cBK
999			_c989610 _d989610