000			01685 a2200241 4500
005			20241025163444.0
008			240131b |||||||| |||| 00| 0 eng d
020			_a9781788603454
082			_a658.45 _bWOZ
100			_aWozny, Rob _913791
245			_aStorytelling for business _b : the art and science of creating connection in the digital age
260			_bPractical Inspiration Publishing _c2023. _aLondon :
300			_a223 p.
500			_aTable Of Contents Chapter 1: The (Growing!) Need for Storytelling Chapter 2: The Story Behind The Story Chapter 3: Build Your Own Media Network Chapter 4: Choose Your Channel Chapter 5: Managing The Media Chapter 6: People Power Chapter 7: Audience Analysis Chapter 8: When a Story Goes Sideways Chapter 9: The Inside Story Chapter 10: Making Measurement Matter Chapter 11: The Stories You Tell Yourself
520			_a"Storytelling for Business: The Art and Science of Creating Connection in the Digital Age" by Rob Wozny delves into the power of storytelling as a strategic tool for businesses in today's digital landscape. The book explores how effective storytelling can foster meaningful connections with stakeholders, enhance brand communication, and drive business success. Wozny provides practical insights, techniques, and real-world examples to guide readers in crafting compelling narratives that resonate with their audiences and create lasting impact.
650			_aBusiness communication _95398
650			_aContent creation _914675
650			_aCustomer engagement _914676
650			_aPersuasion _98795
650			_aNarrative techniques _914677
650			_aBusiness storytelling _914678
942			_2ddc _cBK
999			_c989736 _d989736