000			01941nam a2200217Ia 4500
005			20241025163548.0
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020			_a9781032293271
082			_a658.45 _bLAY
100			_aLayton, Richard A. _917082
245		0	_aCutting the cost of confusion _b: eliminate the high price of failure to communicate
260			_bRoutledge _c2024 _aNew York
300			_a161 p.
500			_a1. Introduction. 2. The Cost of Confusing Customers. 3. The Cost of Confusing Employees. 4. The Cost of Confusing Citizens. 5. Confusion As Strategy. 6. Deadly Confusion. 7. Cutting the Cost: A Methodology. 8. Application and Case Studies. 9. Conversation with a Change Agent.
520			_aThis book shows how to identify and eliminate the Cost of Confusion in workplaces, marketplaces, and communities. Cutting that cost demands the ability to distill, integrate, and synthesize ever more complex information from a broad range of perspectives and disciplines. Any gaps in understanding can and do negatively impact performance. Based on Richard Layton's 20 years of experience helping organizations to be heard and understood, this book offers a powerful universal lens to view the costly impacts of confusion, and provides a framework to identify and manage the risk of failure to communicate with a range of stakeholders and audiences - and save millions of dollars in the process. Decision-makers, practitioners, and students in marketing and advertising, organizational development, knowledge management, information technology, project management, and other fields will appreciate this unique set of insights and tools they can employ to great effect within their companies, organizations, and public institutions.
650			_aCommunication in organizations. _97157
650			_aBusiness communication. _95398
650			_aStrategic Planning _95343
942			_2ddc _cBK
947			_a29.99
999			_c990349 _d990349