000			01669 a2200229 4500
005			20241025163723.0
008			241003b |||||||| |||| 00| 0 eng d
020			_a9798765786871
082			_a658.8342 _bKAR
100			_aKardes, Frank R.
245			_a Consumer behavior in a digital world
260			_bKendall Hunt Publishing _c2024 _aDubuque
300			_a550p.
500			_aPart 1: Consumer Behavior and Marketing Strategy 1. Understanding Consumer Behavior and Consumer Research 2. Consumer Focused Strategy: Segmentation and Positioning 3. Branding Strategy and Consumer Behavior Part 2: Consumer Information Processing 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change Part 3: Consumer Decision Making 9. Consumer Decision Making 10. Behavioral Decision Theory 11. Biases in Managerial Decision Making 12. Strategies for Improving Managerial Decision Making Part 4: Consumer Social Influences and Contemporary Strategies for Digital Marketers 13. Self-Concept and Personality Theories 14. Social Influence 15. Cross-Cultural Consumer Behavior 16. The Influence of Demography 17. Reaching Consumers 18. Engaging Consumers through eMarketing
520			_aThe textbook explores the impact of mobile subscriptions and 60% of web traffic on consumer behavior, highlighting the application of psychological theories in marketing in the digital age.
650			_aConsumer Behavior
650			_aMarketing Strategy _98383
700			_aMantel, Susan Powell
700			_aCronley, Maria L.
700			_aCline, Thomas W.
942			_2ddc _cBK
999			_c991155 _d991155