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Exploring marketing research /

Zikmund, William G.

Exploring marketing research / William G. Zikmund. - 6th ed. - Fort Worth : Dryden Press, 1997. - xxvii, 739 p.

ISBN: 003018763X $ 23.00 (Rs. 943.00)

Subjects--Topical Terms:
Marketing research.
Marketing research--Computer network resources.

Dewey Class. No.: 658.83 / E9Z4

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