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PIMS principles:

Buzzel, Robert D.

PIMS principles: Linking strategy to management / Robert D. Buzzel and Bradley T. Gale. - New York : Free press, 1987. - xiii, 322 p.

ISBN: 0029044308 $ 40.00 (Rs. 1612.00)

Subjects--Topical Terms:
Marketing management.
Strategic planning.
Marketing.

Dewey Class. No.: 658.802 / P4B8

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