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Services marketing:

Goncalves, Karen P.

Services marketing: a strategic approach / Karen P. Goncalves. - New Jersey : Prentice-Hall, 1998. - xiv, 222 p.

ISBN: 0131065270 $ 33.33 (Rs. 1459.85)

Subjects--Topical Terms:
Services industries-United States-Marketing.
United States.

Dewey Class. No.: 658.802 / S3G6

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