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Cases in marketing management /

Guiltinan, Joseph P.

Cases in marketing management / Joseph P. Guiltinan - New York : McGraw Hill, 1992 - xii, 435 p.

ISBN: 0071129294 $ 15.50 (Rs. 625.00)

Subjects--Topical Terms:
Marketing management-cases
Marketing research
Product management
Marketing

Dewey Class. No.: 658.8 / M2G8

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