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Strategic marketing communications:

Smith, P. R.

Strategic marketing communications: new ways to build and integrate communications / P. R. Smith, Chris Berry and Alan Pulford - London : Kogan Page, 1999 - xi, 300 p.

ISBN: 0749429186 Rs. 895.00

Subjects--Topical Terms:
Marketing communications
Communications
Communication in marketing
Strategic planning

Dewey Class. No.: 658.802 / S8S5

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