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Marketing communications classics /

FitGerald, Maureen.

Marketing communications classics / Maureen FitGerald and David Arnott. - Austrelia : International Thomson Business Press, 2000. - xx, 524 p.

ISBN: 1861525079 GBP 21.99 (Rs. 1587.47)

Subjects--Topical Terms:
Marketing communication.
Advertising communications.
Communication in marketing

Dewey Class. No.: 658.802 / M2F4

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