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Service marketing /

Reddy, P. N.

Service marketing / P. N. Reddy - Mumbai : Himalaya publishing house, 2000 - 318 p.

ISBN: 8174937714 Rs. 425.00

Subjects--Topical Terms:
Marketing
Service industries--Marketing
Customer services--Marketing

Dewey Class. No.: 658.8 / S3R3

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