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Strategic marketing communications:

Smith, Paul

Strategic marketing communications: new ways to build and integrated communications / Paul Smith, Chris Berry, and Alan Pulford - London: Kogan Page, 1997. - xiv,290 p.

ISBN: 0749420138 Rs.795.00

Subjects--Topical Terms:
Strategic marketing
Marketing communication
Communication in marketing
Strategic planning
Marketing--Management

Dewey Class. No.: 658.8 / S8S5

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