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Strategic marketing management cases (Includes Floppy) /

Cravens, David W.

Strategic marketing management cases (Includes Floppy) / David W. Cravens - Boston : McGraw Hill, Unknown - XVI,624 p.

ISBN: 0071161759

Subjects--Topical Terms:
Strategic marketing-cases
Marketing-cases
Marketing

Dewey Class. No.: 658.802 / S8C7

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