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Consumer behavior and marketing action /

Assael, Henry

Consumer behavior and marketing action / Henry Assael - Austrelia : Thomson learning, 1998 - xviii,718 p.

ISBN: 9812401229

Subjects--Topical Terms:
Consumer behavior
Consumer decision making
Motivation research (Marketing)
Consumers

Dewey Class. No.: 658.8342 / C6A7

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