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High performance interactive marketing:

Ryan, Christopher

High performance interactive marketing: New techniques and technologies for winning and keeping cust / Christopher Ryan and Denny Hatch - New Delhi : Viva Books, 2002 - xviii,294 p.

ISBN: 8176492493

Subjects--Topical Terms:
Intrective marketing
E-commerce

Dewey Class. No.: 658.84 / H4R9

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