Normal view MARC view ISBD view

Strategic marketing:

Drummond, Graeme

Strategic marketing: planning and control / Graeme Drummond and John Ensor - 2ed. - Oxford : Buttorworth Heinemann, 2001 - xiv,304 p.

ISBN: 0750652365

Subjects--Topical Terms:
Marketing management
Strategic analysis
Segmentation
Formulation of strategy
Strategic implementation

Dewey Class. No.: 658.802 / S8D7

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)