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Innovative marketing communications :

Masterman, Guy.

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma Wood. - Boston, MA : Elsevier, 2006. - xxi, 322 p.

ISBN: 0750663618 USD 42.95

Subjects--Topical Terms:
Marketing communication

Dewey Class. No.: 658.45 / M2I6

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