Consumer-centric category management :
Consumer-centric category management : how to increase profits by managing categories based on consumer needs /
AC Nielsen, with John Karolefski and Al Heller
- Hoboken, N.J. : John Wiley & Sons, Inc., c2006.
- xi, 356 p.
0471703591
Retail trade--Management
Consumers' preferences
658.78 / K2C6
0471703591
Retail trade--Management
Consumers' preferences
658.78 / K2C6