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International consumer behavior :

Samli, A. Coskun

International consumer behavior : its impact on marketing strategy development / A. Coskun Samli - Westport, Conn. : Quorum Books, 1995 - xviii, 186 p.

ISBN: 089930883x GBP59.95

Subjects--Topical Terms:
Consumer behavior--Social aspects.
Export marketing--Management.
Intercultural communication.

Dewey Class. No.: 658.8342 / S2I6

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