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Rethinking marketing:

Schindehutte, Minet

Rethinking marketing: the entrepreneurial imperative / Minet Schindehutte, Michael H. Morris and Leyland F. Pitt - New Jersey: Pearson, 2009 - xxxii, 352 p. - Entrepreneurship Serise .

ISBN: 9780132393898 USD 53.33 (Rs. 2415.84)

Subjects--Topical Terms:
Production Management

Dewey Class. No.: 658.8 / S2R3

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