Strategic brand management:
Keller, Kevin Lane
Strategic brand management: building measuring, and managing brand equity / Kevin Lane Keller - 2nd ed. - Pearson Education: Delhi, 2004 - xxvii, 788p.
9788129702548
Strategy
Brand management
658.827 / K3S8
Strategic brand management: building measuring, and managing brand equity / Kevin Lane Keller - 2nd ed. - Pearson Education: Delhi, 2004 - xxvii, 788p.
9788129702548
Strategy
Brand management
658.827 / K3S8