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Services Marketing:

Lovelock, Christopher

Services Marketing: People,Technology,Strategy / Christopher Lovelock,Jochen Wirtz and Jayanta Chatterjee. - 5th Ed. - Chennai: Pearson education 2009 - xvi,594p.

ISBN: 9788177584509

Subjects--Topical Terms:
Services Marketing
Marketing-Services

Dewey Class. No.: 658.8 / L6S3

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