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Business Marketing:

Dwyer, F. Robert

Business Marketing: Connecting Strategy, Relationships, and Learning / F. Robert Dwyer and John F. Tanner. - 3rd ed. - New Delhi: Tata mcGraw-Hill Publishing Company Limited, 2006 - xxii, 684 p.

ISBN: 9780070220911

Subjects--Topical Terms:
Business Marketing

Dewey Class. No.: 658.8 / D9B8

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