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Global marketing:

Alon, Ilan

Global marketing: contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli - 2nd ed. - New York: Routledge, 2017. - xxvi, 699 p.

ISBN: 9781138807884 GBP 65.00 (Rs.5616.00)

Subjects--Topical Terms:
Export marketing
Marketing

Dewey Class. No.: 658.86 / A5G5

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