Strategic brand management for B2B markets :
Sarin, Sharad
Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. - 1st ed. - New Delhi : Oxford
University Press
Includes bibliographical references (p. [249]=253) and index.
Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands : the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating indian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts.
9788132105220 (PB)
Branding (Marketing)
Product management
Branding (Marketing)--India
Brand name products--Management.
Brand name products--Management--India.
Product management--India.
Industrial marketing.
658.827 / SAR
Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. - 1st ed. - New Delhi : Oxford
University Press
Includes bibliographical references (p. [249]=253) and index.
Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands : the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating indian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts.
9788132105220 (PB)
Branding (Marketing)
Product management
Branding (Marketing)--India
Brand name products--Management.
Brand name products--Management--India.
Product management--India.
Industrial marketing.
658.827 / SAR