Models of buyer behaviour: conceptual quantitative, and empirical
Sheth, Jagdish N.
Models of buyer behaviour: conceptual quantitative, and empirical Sheth, Jagdish N. - New York Harper & Row 1974 - xiii, 441 p. - Series in marketing management .
006046092X
Consumers - Addresses, essays, lectures
Consumers - Mathematical models - Addresses, essays, lectures
Market segmentation - Addresses, essays, lectures
658.83
Models of buyer behaviour: conceptual quantitative, and empirical Sheth, Jagdish N. - New York Harper & Row 1974 - xiii, 441 p. - Series in marketing management .
006046092X
Consumers - Addresses, essays, lectures
Consumers - Mathematical models - Addresses, essays, lectures
Market segmentation - Addresses, essays, lectures
658.83