Consumer behavior: basic findings and management implications
Zaltman, Gerald
Consumer behavior: basic findings and management implications Zaltman, Gerald - New York John Wiley & Sons 1979 - xiv, 567 p. - A wiley series in marketing .
Consumers
Consumer behavior
658.83
Consumer behavior: basic findings and management implications Zaltman, Gerald - New York John Wiley & Sons 1979 - xiv, 567 p. - A wiley series in marketing .
Consumers
Consumer behavior
658.83