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Developing new products and repositioning mature brands: a risk-reduction system that produces investment alternatives

Cafarelli, Eugene J.

Developing new products and repositioning mature brands: a risk-reduction system that produces investment alternatives Cafarelli, Eugene J. - New York John Wiley & Sons 1980 - xii, 253 p. - Ronald series on marketing management .

ISBN: 0471046345

Dewey Class. No.: 658.57

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