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Advertising principles: choice challenge change

Vanden Bergh, Bruce G.

Advertising principles: choice challenge change Vanden Bergh, Bruce G. - Lincolnwood NTC Business Books 1999 - xxii, 582 p.

ISBN: 0844229903 9780844229904

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / V2A2

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