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Marketing decisions under uncertainty

Nguyen, Dung

Marketing decisions under uncertainty Nguyen, Dung - Boston Kluwer Academic Publishers 1997 - xiv, 315 p. - International Series in Quantitative Marketing .

ISBN: 9780792399643

Subjects--Topical Terms:
Marketing
Statistical decision
Decision-making
Stochastic analysis

Dewey Class. No.: 658.8

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