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Marketing ethics: an international perspective

Schlegelmilch, Bodo B.

Marketing ethics: an international perspective Schlegelmilch, Bodo B. - London International Thomson Business Press 1998 - xii, 468 p. - Advanced marketing Series .

ISBN: 186152191X

Subjects--Topical Terms:
Export marketing
International business enterprises - ethics

Dewey Class. No.: 382

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