The strategy and tactics of pricing: a guide to profitable decision making
Nagle, Thomas T.
The strategy and tactics of pricing: a guide to profitable decision making Nagle, Thomas T. - 3rd ed. - Upper Saddle River, New Jersey Prentice-Hall 2002 - xxi, 398 p. - The Prentice Hall International series in marketing .
9780130262486
Pricing
Marketing - Decision making
658.8
The strategy and tactics of pricing: a guide to profitable decision making Nagle, Thomas T. - 3rd ed. - Upper Saddle River, New Jersey Prentice-Hall 2002 - xxi, 398 p. - The Prentice Hall International series in marketing .
9780130262486
Pricing
Marketing - Decision making
658.8