Measuring the value of partnering: how to use metrics to plan, develop, and implement successful alliances

Segil, Larraine

Measuring the value of partnering: how to use metrics to plan, develop, and implement successful alliances Segil, Larraine - New York American Management Association 2004 - xvii, 279 p.

9780814407783


Strategic alliances (Business) - Evaluation
Management science - Mathematical models
Management science - Computer simulation
Strategic alliances (Business) - Case studies
International business enterprises - Management - Case studies

658 / S3M3

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