Exploring corporate strategy: text and cases
Johnson, Gerry
Exploring corporate strategy: text and cases Johnson, Gerry - 6th ed. - New Delhi Prentice-Hall of India 2007 - 1082 p.
Strategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses- 1) the tradition design view of strategy, 2) the notion that strategy can arise from experience and culture; and 3) the notion that strategy can be a product of emergent ideas.
9788177588606
Strategic planning
Corporate planning
Business planning
658.4
Exploring corporate strategy: text and cases Johnson, Gerry - 6th ed. - New Delhi Prentice-Hall of India 2007 - 1082 p.
Strategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses- 1) the tradition design view of strategy, 2) the notion that strategy can arise from experience and culture; and 3) the notion that strategy can be a product of emergent ideas.
9788177588606
Strategic planning
Corporate planning
Business planning
658.4