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Advertising media sourcebook /

Turk, Peter B.

Advertising media sourcebook / Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban. - 4th ed. - Lincolnwood, Ill. : NTC Business Books, c1997. - vii, 102 p. : ill. ; 28 cm.

Barban's name appears first on the earlier edition. Includes index.

ISBN: 0844235210 (alk. paper)

LCCN: 96020269

Subjects--Topical Terms:
Advertising media planning--United States.

LC Class. No.: HF5826.5 / .A38 1997

Dewey Class. No.: 659.1/0973

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