Principles of marketing research /
Principles of marketing research /
edited by Richard P. Bagozzi.
- Cambridge, Mass. : Blackwell Business, 1994.
- xviii, 430 p. : ill. ; 25 cm.
Includes bibliographical references and index.
1557865485 (alk. paper)
93040010
Marketing research.
HF5415.2 / .P73 1994
658.8/3
Includes bibliographical references and index.
1557865485 (alk. paper)
93040010
Marketing research.
HF5415.2 / .P73 1994
658.8/3