Fundamentals of media effects
Bryant, Jennings
Fundamentals of media effects - Boston McGrawHill 2002 - xix, 395 p. - McGrawHill Series in Mass Communication and Journalism .
Fundamentals of Media Effects, is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.
9780071130073
Mass media - United States - Psychological aspects
Mass media - Social aspects - United States
Mass media - Political aspects - United States
Mass media - United States - Influence
302.23
Fundamentals of media effects - Boston McGrawHill 2002 - xix, 395 p. - McGrawHill Series in Mass Communication and Journalism .
Fundamentals of Media Effects, is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.
9780071130073
Mass media - United States - Psychological aspects
Mass media - Social aspects - United States
Mass media - Political aspects - United States
Mass media - United States - Influence
302.23