Probabilistic methods for financial and marketing informatics
Nepolitan, Richard E.
Probabilistic methods for financial and marketing informatics Nepolitan, Richard E. - San Francisco Morgan Kaufmann 2007 - x, 413 p.
Includes bibliographical references (p. 397-408) and index.
This book is for all RandD professionals and students who are involved with industrial informatics that is, applying the methodologies of computer science and engineering to business or industry information. This includes Computer Science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems--in order to better predict how well a product or service will do in a particular market, for instance. Typical fields where this technology is used is in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science. (Source: http://www.elsevier.com)
9780123704771
Finance --Statistical methods
Bayesian statistical decision theory --Data processing
Marketing --Statistical methods
Information technology
332.01519542
Probabilistic methods for financial and marketing informatics Nepolitan, Richard E. - San Francisco Morgan Kaufmann 2007 - x, 413 p.
Includes bibliographical references (p. 397-408) and index.
This book is for all RandD professionals and students who are involved with industrial informatics that is, applying the methodologies of computer science and engineering to business or industry information. This includes Computer Science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems--in order to better predict how well a product or service will do in a particular market, for instance. Typical fields where this technology is used is in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science. (Source: http://www.elsevier.com)
9780123704771
Finance --Statistical methods
Bayesian statistical decision theory --Data processing
Marketing --Statistical methods
Information technology
332.01519542