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Cases in marketing management

Jain, Subhash C.

Cases in marketing management Jain, Subhash C. - Columbus Grid 1978 - x, 621 p. - Grid series in marketing .

Includes bibliographical references and index.

ISBN: 0882441299

Subjects--Topical Terms:
Marketing - Management - Case studies

Dewey Class. No.: 658.8

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