Legends in marketing. Jagdish N. Sheth
Sheth, Jagdish N.
Legends in marketing. Jagdish N. Sheth Sheth, Jagdish N. - New Delhi Sage Publications 2010 - xli, 284 p. Vol.1: Consumer behavior: conceptual foundations
The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication.
9788132103004(HB) (set of 8 volumes)
Sheth Jagdish N. - Marketing
Consumer behavior
Marketing - Management
Marketing strategy
658.90092
Legends in marketing. Jagdish N. Sheth Sheth, Jagdish N. - New Delhi Sage Publications 2010 - xli, 284 p. Vol.1: Consumer behavior: conceptual foundations
The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication.
9788132103004(HB) (set of 8 volumes)
Sheth Jagdish N. - Marketing
Consumer behavior
Marketing - Management
Marketing strategy
658.90092