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Media and communication research methods :

Berger, Arthur Asa,

Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Thousand Oaks, Calif. : Sage Publications, 2000. - xix, 295 p. : ill. ; 24 cm.

Includes bibliographical references (p. 265-268) and indexes.

ISBN: 0761918523 (alk. paper) 0761918531 (pbk. : alk. paper)

LCCN: 00008042

Subjects--Topical Terms:
Mass media--Research--Methodology.
Communication--Research--Methodology.

LC Class. No.: P91.3 / .B385 2000

Dewey Class. No.: 302.23/07/2

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