Marketing strategies for competitive advantage /
Adcock, Dennis.
Marketing strategies for competitive advantage / Dennis Adcock. - Chichester [England] ; New York : Wiley, c2000. - viii, 406 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0471981699 (acidfree paper)
99047600
Marketing.
HF5415 / .A3234 2000
658.8
Marketing strategies for competitive advantage / Dennis Adcock. - Chichester [England] ; New York : Wiley, c2000. - viii, 406 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0471981699 (acidfree paper)
99047600
Marketing.
HF5415 / .A3234 2000
658.8